Founder of Business Growth Assessment · Business strategy, diagnostics and prioritisation
Gerard Collins is the Founder of Business Growth Assessment, an independent business diagnostic and prioritisation service that helps established business owners identify the ONE area of their business that appears to deserve attention first.
When marketing, sales, pricing, staffing, profitability, operations or the owner’s own workload all demand attention, the most visible problem is not necessarily the underlying constraint. Gerard’s approach is to look at the business as a connected whole before recommending a priority.
More than 30 years of practical business experience
Gerard draws on more than 30 years of experience across management, marketing, search engine optimisation, public relations, sales, business development and strategy, along with operational and business diagnostic work. That breadth shapes the assessment questions themselves: what information to collect, which possible causes to investigate, and how to distinguish a visible symptom from the issue most likely to be constraining progress.
He personally evaluates each assessment as a connected whole rather than relying on automated scores or an instant AI-generated diagnosis. His role is to weigh the evidence, explain the reasoning and identify the ONE area that appears to deserve attention first. Read how the diagnostic process works.
Professional background
Gerard’s professional experience spans management, marketing, search engine optimisation (SEO), public relations, business development, business advisory and strategy. His work draws on these disciplines to investigate what may be limiting business performance and to help owners establish a practical starting point.
His focus through Business Growth Assessment is diagnosis and prioritisation, rather than an ongoing consultancy engagement or the sale of a predetermined solution.
How Gerard approaches a business assessment
Current Position → Goal → Gap → Constraint → Priority → Action
- Establish the business owner’s current position and intended result.
- Consider strengths, apparent problems and evidence across the connected areas of the business.
- Look for patterns and contradictions that could distinguish symptoms from an underlying constraint.
- Identify the ONE area that appears to matter first, explain the reasoning, and outline sensible next actions.
Every Business Growth Assessment report is personally reviewed by Gerard. The conclusions depend on the information provided and the evidence available; a questionnaire-based assessment does not replace a specialist financial audit, onsite operational observation or regulated professional advice where those are necessary.
When his approach may be useful
- Growing sales, disappointing profit: deciding whether to investigate pricing, scope control, customer profitability or service delivery.
- More enquiries, not enough customers: differentiating weak lead generation from conversion or customer-experience friction.
- The owner is needed for everything: investigating roles, processes, capacity and management structure.
- Too many competing improvement ideas: deciding which priority to address first, and what can wait.
Independent writing and commentary
Gerard writes practical articles on business diagnostics, growth constraints and how owners can make better priority decisions.
Gerard has contributed articles to Businessing Magazine, Business & Finance, Young Upstarts and Brand Custodian, and has been quoted by The Food Institute. Explore his published articles and expert media commentary →
You can also read his articles on Business Growth Assessment, including Are Your Prices Too Low? and Do You Need More Leads—or Better Conversion?
Business Growth Assessment services
The business offers a free, eight-question Business Priority Check and paid written assessments at three levels: the €99 Business Bottleneck Audit, €249 Business Strategy Assessment and €449 Business Growth Blueprint. These differ in depth and are intended to help owners make a clearer decision without an obligation to enter ongoing consulting.
Compare the assessments and pricing →
Connect with Gerard Collins
Gerard Collins on LinkedIn · Business Growth Assessment on LinkedIn
Professional enquiries: gerard@businessgrowthassessment.com
If you’re unsure what to prioritise in your business, start with the free Business Priority Check.