Last updated: 25 September 2026
Business Growth Assessment is operated by Gerard Collins. Gerard Collins is the data controller responsible for personal information collected through businessgrowthassessment.com, the Business Priority Check, Business Strategy Snapshot, Business Strategy Assessment and Business Growth Blueprint.
This Privacy Policy explains how personal information is collected, used, stored and protected when you visit businessgrowthassessment.com, contact us, or use one of our assessment services.
Information We Collect
When you visit the website, contact us or complete an assessment, we may collect information including:
- your name and contact details;
- your company name and information about your business;
- your role, country, business size and sector;
- telephone number and website address where provided;
- your answers to assessment questions;
- the results and analysis produced from those answers;
- communications relating to your enquiry, Priority Check or assessment;
- how you were referred to the website, Priority Check or assessment service; and
- your marketing preferences.
Our website and service providers may also process limited technical information such as IP address, browser type, device information and security or server logs necessary to operate and protect the website.
Please avoid including unnecessary personal information about other individuals in your assessment responses.
How We Use Your Information
We may use your information to:
- provide and administer the Priority Check or paid assessment service you requested;
- review and analyse your assessment responses;
- prepare and deliver your personalised results or report;
- identify relevant patterns, priorities, constraints and areas that may warrant further investigation;
- communicate with you about your assessment, results or enquiry;
- provide services you have requested;
- administer purchases and any related services;
- maintain appropriate business and administrative records;
- operate, secure and improve businessgrowthassessment.com and the assessment services;
- measure how people discover and use the website, Priority Check and assessment services;
- administer referrals and any agreed referral arrangements;
- comply with applicable legal, tax, accounting or regulatory obligations; and
- send you marketing or business information where you have given the required consent.
Your assessment is not simply processed by an automated scoring system. Your responses are reviewed together in order to identify patterns, constraints and inconsistencies and to determine which area appears to deserve attention first.
Legal Basis for Processing
Depending on the circumstances, personal information may be processed:
- because it is necessary to provide something you have requested or to take steps at your request before entering into a contract;
- because there is a legitimate interest in operating, securing and improving businessgrowthassessment.com and the assessment services, maintaining appropriate business records and administering referrals;
- because processing is necessary to comply with a legal obligation; or
- because you have given consent.
Where consent is required for marketing communications, analytics cookies or similar non-essential technologies, processing takes place on the basis of that consent.
You may withdraw consent at any time. Withdrawing consent does not affect processing that took place lawfully before consent was withdrawn.
Assessment Responses and Reports
Information provided through an assessment is used for the purpose of reviewing your business situation and preparing the relevant assessment results or report.
Assessment responses and reports are treated as confidential business information and are not sold to third parties.
We do not use your individual assessment responses to train or develop a publicly available artificial intelligence model.
Website Analytics and Cookies
businessgrowthassessment.com uses technologies necessary to operate and secure the website.
The website also uses Google Analytics to help understand how visitors find and use the site. Google Analytics may process information such as device and browser information, approximate location, pages viewed, referral source and interactions with the website.
Analytics cookies or similar non-essential technologies will only be used where you have given the required consent.
You can accept, refuse or change your analytics preferences through the cookie-consent controls provided on the website. Refusing analytics cookies does not prevent you from accessing the core website or completing the Business Priority Check.
Analytics information is used to understand website performance, improve the user experience and measure how people discover the website and assessment services.
Further information about cookies and similar technologies used by the website, including their purpose and duration, is available through the website’s cookie settings.
Referral Partners
You may have discovered the Business Priority Check or one of the paid assessments through an accountant, consultant, business organisation or other referral partner.
The referral source may be recorded so that referrals can be measured and any agreed referral commission or referral arrangement can be administered.
Your individual Priority Check or assessment answers and results will not be provided to a referral partner simply because they referred you.
Aggregated or anonymised information may be used to understand general trends provided it does not identify you.
Automated and AI-Assisted Analysis
Technology, including AI-assisted tools, may be used to help analyse Priority Check and assessment responses and identify patterns or priorities.
The purpose of this technology is to assist in preparing useful results and personalised reports. Assessment responses are also personally reviewed.
AI-assisted analysis is not used to make legal or similarly significant automated decisions about you.
Service Providers
Trusted third-party service providers may be used to operate businessgrowthassessment.com, the Priority Check and assessment services and to securely process or store information.
These may include providers of:
- website hosting and domain services;
- online forms and spreadsheets;
- email services;
- Google Analytics;
- online marketplaces;
- payment processing; and
- technology used to analyse responses and prepare assessment services.
These providers process information only as necessary for the relevant service and subject to applicable data-protection requirements and their own privacy obligations.
International Transfers
Some technology providers may process information outside Ireland or the European Economic Area.
Where this occurs, appropriate safeguards required by applicable data-protection law will be relied upon.
How Long We Keep Information
Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected.
This may include providing the Priority Check or assessment service, preparing and delivering reports, maintaining appropriate business records, maintaining an ongoing business relationship, responding to enquiries, administering referrals and meeting legal, accounting or regulatory requirements.
Information used for marketing will no longer be used for that purpose after you withdraw your consent or unsubscribe.
Sharing Your Information
We do not sell or rent your personal information.
Information may be shared with service providers where necessary to operate the website or provide the assessment service, or where disclosure is required by law.
Individual assessment answers and results are not provided to referral partners merely because they referred you.
Your Data Protection Rights
Subject to applicable data-protection law, you may have the right to:
- access personal information held about you;
- correct inaccurate information;
- request deletion of your information;
- restrict or object to certain processing;
- receive certain information in a portable format; and
- withdraw consent where processing relies on consent.
To exercise these rights, contact:
Gerard Collins
Business Growth Assessment
Email: gerard@businessgrowthassessment.com
You also have the right to lodge a complaint with the Data Protection Commission in Ireland.
Marketing Communications
Where required, you will only receive marketing communications if you have chosen to receive them.
You can unsubscribe or withdraw your marketing consent at any time by using the unsubscribe option provided or by contacting gerard@businessgrowthassessment.com.
Withdrawing consent for marketing does not affect your ability to complete an assessment or receive a report you have requested.
Security
Reasonable technical and organisational measures are used to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based system can be guaranteed to be completely secure.
External Services and Links
businessgrowthassessment.com may contain links to external websites or services, including online assessment forms.
When you leave this website or use a third-party service, that provider may process information according to its own privacy policy.
Children
The Business Growth Assessment service is intended for business owners and professionals and is not directed at children under 18.
Changes to This Privacy Policy
This Privacy Policy may be updated from time to time as businessgrowthassessment.com, the Business Priority Check and assessment services develop or where data-protection requirements change.
The date at the top of this page will be updated when material changes are made.
Contact
For questions about this Privacy Policy, how your personal information is handled, or to exercise your data-protection rights, contact:
Gerard Collins
Business Growth Assessment
Email: gerard@businessgrowthassessment.com